Making Education Work Better for Patient Care



A major challenges for health services in containing spiralling costs, is to prevent people from getting ill in the first place. Disease prevention and health promotion initiatives can have powerful effects on the public’s ability to “keep well”. Furthermore, educating professionals in prevention and early detection strategies and techniques can also contribute to cost reductions.

Building collaborative educational programs that deliver lasting results requires an in-depth understanding of audience needs. Tailoring the education to the audience’s learning preferences, creating a variety of formats and developing communications that collect information and extend the education relationship all contribute to changing practice through learning.

Mediate specialize in the development of bespoke programmes that combine education with database-driven communication and information collection to enable learning needs to be identified, messages reinforced and changes in behaviour to be monitored. Our experience in direct and database marketing enable us to devise programmes that can tailor communications according to customer profiles.

As new pathways of care are created; different professionals may be involved in the delivery of that care, e.g. community professionals being given responsibility for cancer patients. We believe that an education plan should provide “follow through” for any new model of care. Mediate can plan and facilitate delivery of education using health professional speakers and trainers to free up Trust personnel to continue with their daily responsibilities.

Education of staff new to a particular therapy area, e.g. newly recruited staff to a Cancer Network may need induction into the disease area and the management challenges it presents. One-day training programmes are available for staff to become familiar with their new area of work.

Management of therapies and their side effects is key to minimizing adverse events and hence costs associated with emergency admissions etc. Suppliers can play a major part in providing scientific and balanced information to assist professionals and patients in understanding how their treatment works and what to do/who to call if problems occur. Sharing this information in the most appropriate form ultimately raises standards of care and efficiencies within the health service.


The 2-day Breast Cancer Train the Trainer program run in collaboration with ISNCC and the Susan G. Komen Breast Cancer Foundation has provided training for cancer nurses from developing countries and helped them to set up programmes for their patients. Monitoring the progress of these developments has enabled assessment of the effect of this education.

"I appreciate all you do to make these conferences so successful. I know that the Train the Trainer pre-conference workshop is just a small part of your large responsibility, but I have always felt that we got great attention."  

Susan Brown, Health Education Specialist The Susan G. Komen Breast Cancer Foundation, 2004



Educating the patient is also an important part of improving outcomes. Adherence and information programmes play a significant part in helping patients to feel involved in their treatment and contribute to decisions. Developing materials that match levels of understanding and geodemographic profiles of patient audiences can greatly increase the chances of success for the program. Segmenting the audience in order to vary the message can further enhance results.

Mediate's experience in data driven communications and in tailoring information and formats to patient profiles can enhance the success of your compliance/adherence programmes. 



To discuss your requirements further, contact us here